“GR-ID”: Targeting & Measurement in the cookieless era
Our new venture for the development of an alternative solution for the identification of individual website users, that will maintain and power effective targeting and measurement without depending on 3rd party cookies, was announced during this year’s Programmatic Conference 2021. The initiative, namely “GR-ID” as announced during the conference by Katerina Mitchell, Ad Operations Director at Phaistos Networks, will be a tailormade method that will serve the creation of peop