It is with great pleasure that we announce our participation in this year’s “Programmatic Advertising Conference”, which will take place on June 26th 2020 as a virtual event for the first time.
A New Deal for a New Era is the conference’s title, reflecting the change in the media value chain in addition to the redistribution of roles and actions between advertisers, agencies, and content providers.
Holistically approaching the entire communication line, all stakeholders come together to discuss the several major issues that the market is facing in todays challenging times.
A non-cookie era, the change in users’ identification, a proposed code of ethics for all brands, agencies, tech providers and publishers, data analytics, data driven creative, brand safety, viewability and ad fraud, are some of the main issues to be addressed during the conference.
In a continuously changing communications and Media landscape, where technology is constantly leading in new “paths” and audience habits are changing, Phaistos Networks stands proudly on a mission to build powerful, data-driven products and services that drive true business results in digital marketing.
With more than 20 years of technological expertise, a deeply rooted philosophy on the power of synergies, and an organizational structure designed to pioneer and lead developments forward, Phaistos Networks brings together all aspects of the digital advertising ecosystem, proposing innovative integrated and customized solutions that cater the needs and add value to each stakeholder.
With deep faith in the power of partnerships and a vision to further enhance GR Programmatic landscape - Phaistos Networks supports this years’ Programmatic Advertising Conference to unravel and discuss the next day and all major issues which challenge todays media chain.
On a joint effort to introduce the new era in the GR landscape. Together we stand!
The conference will bring together international representatives from the Programmatic industry, including, digital associations, publishers, media agencies, technology providers and data measurement and analytics companies to explore and discuss all aspects of the “New Deal in a New Era”.
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