google-site-verification: google2f2b8fc13b1ab3f0.html
 

GRXchange: Transparency, brand safety and creativity in Programmatic 3.0


Phaistos Networks announced its new venture “GRXchange”, during the 2020

Programmatic Advertising Conference. Participating in one of the panels, our CEO, Dimitris Hatzidakis, announced the company’s initiative to activate and run

a cutting-edge Greek ecosystem, by the name of “GRXchange”, due to be launched in

the Greek market during the first semester of 2021.


“GRXchange”, which is already under development, focuses on addressing the challenges of the cookie-less era whilst offering actionable solutions to the crucial issues faced by the digital market in the Programmatic environment.




Among them, there will be a focus on strengthening the relationship between Publishers, Agencies and Advertisers within the Programmatic environment, while ensuring transparency of the budget flow and substantially reduce all technological costs involved in the programmatic buying process.


As mentioned by D.Hatzidakis, through GRXchange, “the Advertiser’s fair and concrete

demands for transparency, brand safety and quality of the provided Inventory, in terms of

optimized performance, will be ensured, while the new ecosystem will restore creativity by providing innovative Inventory and at the same time, respond to the need for effective

targeting in the new cookie-less era.”